Saba Saremi — Photography

K-WAY

The K in K-WAY is a letter you both see and hear.

A standing model beside a performer in a handstand, beneath the WAY logotype
Two performers in a shared headstand with legs raised
Four performers supporting a headstand together

What if people became the logo?
A black-and-white series where the human body forms the K of K-WAY.

Gloved hands forming a K across a model's face
Model turning away, both arms outstretched in black K-WAY gloves
Model raising both arms in knitted K-WAY gloves to form a K
Model in a K-WAY beanie forming a K with her hands in the woods
Two models in the woods forming the K with their arms beneath the WAY logotype

Brand: K-WAY (BasicNet Group)
Developed with: BasicNet at Basic Village, Turin
In collaboration with: IAAD — Istituto d'Arte Applicata e Design, Turin
Services: Concept, art direction, photography, post-production
Year: 2018

The K in K-WAY is a letter you both see and hear. Developed from a brief between IAAD Turin and BasicNet at Basic Village, the concept takes that letter out of the logo and hands it to the human body. Through hands, arms and whole figures, each model becomes the K, while the frame keeps only ·WAY, so the viewer completes the brand name on their own. Shot in black and white with a young, diverse cast, Generation shows how one letter can move in many different ways. From the first idea to the final retouched frame, one process.

IAAD
FASHION
SHOW

IAAD's fashion show at Torino Design of the City, 13 October 2017.

Model in a white robe backstage beside a rail with her casting card
A casting card pinned above a rail, a model checking her phone below
Model in a white sweatshirt waiting beside the rails
Dressers fitting a pale ruffled garment on a model
White sculptural gown with a hood on the runway

Backstage during fitting, then the catwalk.

Two models in black open-weave cage garments on the runway
Black and white asymmetric column dress on the runway
Sequinned Union Jack dress with blue thigh-high boots
Black mini dress wrapped in printed ribbon on the runway
The full line of models walking the finale in white and black

Event: IAAD fashion show
Torino Design of the City
Date: 13 October 2017
Venue: ex Borsa Valori, Via San Francesco da Paola 28, Turin
Services: Backstage and catwalk photography, post-production

A student fashion show staged in Turin's former stock exchange. Coverage begins backstage during the fittings, among the rails and casting cards, follows the collection onto the catwalk, and ends with every frame finished in post-production. Reportage and runway photography told as one continuous story, from the first fitting to the final image.

Italdesign

Concept car photography at Italdesign, Turin, 2017.

The car on set in the studio, softbox lights around it and the camera tethered to a tablet
Slim LED headlight cut into the yellow bodywork

Light shaped around surfaces built to reflect everything.

Flush door handle on the yellow door, below the dark glass
Door mirror on a slim stalk against the side glass
Tinted glass curving into the yellow roofline
Rear quarter window in its black frame, with a small chrome badge
The full car in profile on cracked desert ground, dunes and mountains behind

Studio: Luzzitelli Danieli Productions, Turin
Location: Italdesign, Turin
Subject: Concept car
Year: 2017
Services: Automotive photography, lighting, retouching, post-production

A concept car photographed at Italdesign for Luzzitelli Danieli Productions, then retouched frame by frame. Lit for the car's lines, reflections controlled on set, finished in Photoshop. One process, from capture to final file.

Fabi Shoes

Glam rock as a mood, not a costume.

Pink studded suede sandals in their shoebox, a hand lifting them out
Behind the scenes: a model with legs raised against the white studio wall, the photographer shooting from the floor
A leg in teal tights kicked up, pink studded heel against a red backdrop

A bold era, translated gently for classic shoes.

Legs in burgundy tights and teal studded sandals on a red backdrop
Pink tights and teal studded heels crossing on a yellow backdrop
Teal tights and pink studded heels mid-step on red
Pink tights and black studded sandals on tiptoe against yellow

Brand: Fabi (Fabi Group, Monte San Giusto)
In collaboration with: IAAD — Istituto d'Arte Applicata e Design, Turin
Theme: Glam rock
Year: 2017
Services: Concept, art direction, lighting, product photography, post-production

Two choices shaped this series for Fabi, a Marche shoemaker since 1965. First, how loud to play glam rock: the era was bold, the shoes were refined, so the theme lives in coloured gels, saturated backdrops and playful socks, never in the product itself. Second, full figure or detail: with designs this intricate, the camera moves in close and the model steps out of frame. The result keeps the attitude in the atmosphere and the elegance in the shoe.